Conversion Guard

• Homepage

  Active theme is named "test-data" - a development theme is live in production

  Replace with a production-ready Shopify theme such as Dawn, Sense, or Craft. The test theme exposes placeholder content, broken Liquid code, and development artifacts.

  Critical Theme
• Footer (all pages)

  Raw Liquid code visible in footer: {{ 'now' | date: '%Y' }} is shown as plain text

  Fix sections/footer.liquid so the Liquid expression is properly rendered rather than printed literally. Or set the copyright year as a static text string in the theme editor.

  Critical Theme
• Homepage

  No meta description - Google writes its own snippet from the page, usually a poor substitute

  Add a compelling 130-155 character meta description in Online Store > Preferences or in the theme template for the homepage.

  Critical SEO
• Homepage

  "Generated test data" appears as an H2 heading visible to visitors and search crawlers

  Remove or rename this section in the theme editor. It signals auto-generated content to Google and hurts search rankings.

  Critical SEO
• Homepage (all pages)

  Organization JSON-LD has nine empty sameAs strings - schema is malformed and provides zero brand authority signals

  Update the Organization JSON-LD to include real social profile URLs, or remove the sameAs field entirely rather than leaving empty strings.

  Critical GEO
• Product pages (all)

  All product descriptions are identical placeholder text - no unique specs, no real product details

  Replace every description with product-specific content: board specs, flex rating, terrain suitability, rider level, and materials. Identical descriptions dilute SEO and fail real shoppers.

  Critical GEO
• Store-wide

  No About page exists - no brand story, no founder info, no mission visible anywhere

  Create an About page with your founding story, mission, and what makes your products different. Add it to main navigation. This is critical for AI systems to identify and cite the brand.

  Critical GEO
• Store-wide

  No customer reviews or star ratings anywhere - no social proof at the point of purchase

  Install Judge.me (free tier available) or Loox to collect and display verified product reviews with star ratings on product pages and the homepage.

  Critical CRO
• Cart

  No upsell or cross-sell offers in cart - missed average order value opportunity

  Add product recommendations to the cart using Shopify's native recommendations or an app like Rebuy or Zoorix. Suggest bindings, wax, or accessories alongside snowboards.

  Critical CRO
• Blog (/blogs/news)

  Blog is indexed in sitemap but has zero published articles - empty content channel

  Publish at least one substantive buyer guide (e.g. "How to Choose Your First Snowboard"). Blog content builds topical authority and is what AI systems cite in buyer queries.

  Warning GEO
• Collection pages

  Collection pages have no SEO meta descriptions

  Add a unique meta description to each collection page. This improves click-through rates from search results and gives Google controlled snippet content.

  Warning SEO
• Cart

  No free shipping progress bar in the cart

  Add a progress bar showing how much more the customer needs to spend to unlock free shipping. One of the highest-ROI AOV tools available.

  Warning CRO
• Store-wide

  No email capture mechanism - no popup, no footer signup, no newsletter form

  Activate Shopify Email or integrate Klaviyo and add an email capture popup or footer form. Email marketing is the highest-ROI retention channel in ecommerce.

  Warning CRO
• Store-wide

  No web analytics or conversion tracking detected anywhere on the store

  Connect Google Analytics 4 and Google Search Console in Online Store > Preferences. Without data, every marketing decision is a guess.

  Warning Apps
• Navigation (all pages)

  Main navigation has only 3 links - no category pages, no About, no Blog

  Expand to include collection links, an About link, and a Blog link once content is published. Sparse navigation hurts discoverability and internal linking.

  Warning UX
• Homepage (favicon.ico)

  Favicon returns a 404 - browsers show a blank tab icon, search results show no brand icon

  Upload a favicon in Online Store > Themes > Customize > Theme Settings > Favicon.

  Warning SEO
• Store-wide

  No email marketing platform integrated - no abandoned cart flows, no post-purchase sequences

  Activate Shopify Email (free up to 10,000 emails/month) or install Klaviyo to capture and retain customers through automated flows.

  Info Apps
• Header (all pages)

  Store uses text instead of an image logo - limits brand visual identity

  Upload a logo image in Online Store > Themes > Customize > Header > Logo image. A visual logo improves brand recognition and trust.

  Info UX

The store has minimal AI search presence. Google AI Overviews, ChatGPT, and Perplexity rely on unique, expert content and clear brand identity signals to decide what to cite. Currently the store offers generic placeholder descriptions, no About page, and broken schema - none of the ingredients AI systems need to recommend this brand.

9 GEO Dimensions

Priority Actions

• Fix Organization JSON-LD sameAs - replace 9 empty strings with real social profile URLs Easy High
• Create an About page with brand story, founding info, and mission - add to navigation Easy High
• Rewrite all product descriptions with unique specs, flex ratings, terrain guidance, and rider level Medium High
• Publish a detailed buyer guide blog post targeting a high-intent snowboard purchase query Medium High
• Connect Google Merchant Center with a product feed for Shopping results and AI product cards Medium High

Technical Issues

• Blocking Test theme in production: The active published theme is named "test-data" - a development theme, not a production build. This exposes broken Liquid code, unfinished sections, and placeholder content to all live visitors and search engine crawlers. Replace with a production theme immediately.
• Blocking Unrendered Liquid in footer: The footer copyright section renders the raw Liquid expression {{ 'now' | date: '%Y' }} as visible text. This is an H2 heading in the DOM, visible to all visitors and crawlers. The template code was never executed - it was inserted as static text into the theme.
• Blocking Favicon 404: The browser requests /favicon.ico and receives a 404 Not Found response. Consoles show this error on page load. No favicon is configured, leaving a blank tab icon in browsers and no brand icon in Google search results.
• Notable No analytics code: No Google Analytics, Meta Pixel, or any conversion tracking was found across the entire session. Without tracking, there is no data on traffic sources, conversion rates, or funnel drop-off points.
• Notable System fonts only: The theme uses Helvetica/Arial as the font stack with no custom web fonts loaded. While fast, this means the store has no typographic brand differentiation. A production theme should include a distinctive font choice.
• Minor PageFly scripts load on all pages: PageFly extension scripts (general-helper, product, htmlvideo) load on every page visited, including pages that appear to use the native theme. Review which pages actively use PageFly and disable it on others to reduce unnecessary JS payload.

Brand Consistency