Blanks By Rhinestone Empire
blanksbyre.com.auConversion Guard Audit
20 May 2026
Blanks By Rhinestone Empire has solid bones — a clear niche, a strong product catalogue with 16,000+ SKUs, genuine social proof with 700+ reviews, and a smart TikTok Live sales strategy that differentiates it from competitors. The recent rebuild shows real effort and the UX is generally clean. What's holding the store back right now is a handful of high-impact technical issues, most of them fixable in a day or two: a hero image that's crushing mobile performance, missing analytics that will make launching ads much harder, and a few structural SEO gaps. Fix those first, and this store is well-positioned for the ad push ahead.
Homepage (Desktop)
Homepage (Mobile)
Product Page
Sublimation Product
Cart Page
Checkout
Collections
Search Results
| Page | Issue | Category | Severity | Recommendation |
|---|---|---|---|---|
| Homepage | Mobile hero GIF is 7,229 KB — over 7 megabytes on a single image | Technical | 🔴 Critical | Convert the hero to a short MP4 video (under 1 MB) or use a WebP still image with CSS animation. MP4 renders as video without autoplay issues and compresses 90% smaller than GIF. |
| Homepage | Desktop hero GIF is 1,689 KB — still large for above-the-fold content | Technical | 🔴 Critical | Same fix as mobile: replace with an MP4 with autoplay/muted/loop attributes. Target under 400 KB for desktop. |
| Homepage | H1 tag appears twice in the DOM — "Craft Supplies for Makers Who Mean Business" is duplicated | Technical | 🔴 Critical | This is likely caused by mobile/desktop duplicate sections in the theme. Use CSS to show/hide the correct section rather than rendering both. Only one H1 should exist per page. |
| Homepage | No Google Analytics 4 (GA4) tracking detected anywhere on the site | Technical | 🔴 Critical | Install GA4 via Shopify's native Google & YouTube channel or Google Tag Manager immediately. Without GA4, you'll have no conversion data when you start paid ads — especially Google Ads. |
| Homepage | 99 JavaScript files loading on the homepage — very high script count | Technical | 🟡 Warning | Audit installed apps to remove unused ones. Shopify Inbox (264 KB) is loading even on the homepage — consider lazy-loading it only when a user scrolls to the bottom. Klaviyo loads 6+ separate JS bundles; ensure you're using the latest snippet. |
| Homepage | Open Graph image URL uses HTTP instead of HTTPS | Technical | 🟡 Warning | Update the OG image meta tag to use the HTTPS version: https://blanksbyre.com.au/cdn/shop/files/ALogo.png. Some social platforms may block the HTTP URL. |
| Homepage | Several product cards use generic alt text "Blanks By Rhinestone Empire" rather than describing the product | UX | 🟡 Warning | Each product image alt text should describe what's in the image (e.g. "Stainless steel sublimation tumbler blank 20oz in silver"). This helps both SEO and screen reader users. |
| Homepage | H3 sections for "Trending Now" and "Popular Products" also appear multiple times | Technical | 🟡 Warning | Same root cause as duplicate H1. Review theme sections that duplicate DOM elements for responsive design purposes. |
| Homepage | X-Frame-Options header uses deprecated ALLOW-FROM directive, logged as error in browser console | Technical | 🟡 Warning | This is typically set at the server/CDN level. Check Shopify's HTTP response headers and update to use the Content-Security-Policy: frame-ancestors directive instead. |
| Navigation | Nav links use search-type URLs (e.g. /search?type=sublimation-prints*) instead of direct collection URLs |
Technical CRO | 🟡 Warning | Search result pages don't pass link equity the same way collection pages do. Point navigation items to proper collection URLs (e.g. /collections/sublimation-prints) where they exist. This also makes it easier for Googlebot to crawl the category pages. |
| Collections | Collections index page (/collections) has a generic title "Collections – Blanks By Rhinestone Empire" with no descriptive keywords |
Technical | 🟢 Info | Update the collections page title to something like "Shop All Craft Supplies — Sublimation Prints, Blanks & Glitter | BBRE" to improve relevance signals for category-level searches. |
| Product Pages | Product description for Acrylic Book Mark opens with a typo: "proctective" instead of "protective" | CRO | 🟡 Warning | Proofread descriptions, especially for your top-selling products. Typos in the first sentence signal low quality to both customers and search engines. |
| Product Pages | No AggregateRating / review stars in product structured data (JSON-LD), even though Judge.me reviews are displayed on the page | Technical | 🟡 Warning | Configure Judge.me to inject AggregateRating schema. This enables Google's rich snippets (star ratings in search results), which typically improve click-through rates by 15–30%. |
| Product Pages | No GTIN (barcode), MPN, or manufacturer part number in product schema | Technical | 🟢 Info | For physical products that have standard identifiers, add GTIN values. This improves eligibility for Google Shopping and helps Google's product knowledge graph match your listings. |
| Cart | No cart upsell or cross-sell recommendations — cart page is bare | CRO | 🔴 Critical | Add a cart upsell app (Candy Rack, ReConvert, or similar). Even simple "You might also need…" recommendations for complementary items (e.g. glitter with sublimation blanks) can lift average order value by 10–20%. |
| Cart | No free shipping progress bar or threshold messaging in the cart | CRO | 🟡 Warning | A "You're $X away from free shipping!" bar in the cart is a proven tactic to increase AOV. Many cart upsell apps include this built-in, or you can use a dedicated free shipping bar app. |
| Checkout | No trust badges visible on the checkout page | CRO | 🟡 Warning | Add security/trust badges (SSL, secure checkout, accepted payment icons) to Shopify's checkout customisation. Especially important for new visitors who don't know the brand yet. |
| Checkout | Guest checkout option not clearly surfaced | CRO | 🟡 Warning | Ensure the checkout flow doesn't push account creation before purchase. In Shopify settings, confirm "Allow customers to check out without creating accounts" is set to "Accounts are optional". |
| Blog | Navigating to /blogs returns a 404 error — the blog index page is broken |
Technical | 🔴 Critical | The blog lives at /blogs/bbre-tribe-ai-prompts but the parent /blogs path 404s. Create a redirect from /blogs to the active blog, or add blog links to your main navigation so users and Googlebot can discover the content. |
| Blog | Blog content is limited to AI prompt guides — no educational content about sublimation, crafting techniques, or product use cases | GEO | 🟡 Warning | Your blog is a missed opportunity for organic search. Content like "How to sublimate on stainless steel tumblers" or "Best glitter types for resin crafts" would capture high-intent buyers doing research and build topical authority in the crafting niche. |
| About Us | About page content is rendered inside slideshows/JS widgets — not easily accessible as plain crawlable text | GEO | 🟡 Warning | Ensure your brand story, founding background, and credentials are present as plain HTML text — not locked inside carousel/slideshow components. This makes it parseable by search engines and AI systems that build brand entity profiles. |
| All Pages | Gang Sheet Builder (Drip Apps) throws 404 errors on /apps/gsb/config across every page |
Technical | 🔴 Critical | Open the Drip Apps admin and check if the app is fully configured. A broken config request on every page load adds a failed network request that slows page rendering. Contact Drip Apps support or reinstall the app. |
| All Pages | Organization structured data has 7 empty sameAs entries — only the Facebook group URL is populated |
Technical | 🟡 Warning | Either populate all sameAs values with correct social URLs (TikTok, Instagram, etc.) or remove the empty entries. Empty strings in sameAs are not harmful but signal incomplete implementation. |
| All Pages | No Google Search Console verification meta tag found | Technical | 🟡 Warning | Verify the site in Google Search Console if not already done. This is critical for monitoring indexing issues, Core Web Vitals reports, and manual action notifications. |
How well the store is positioned to appear in Google AI Overviews, AI Mode, ChatGPT, Perplexity, and other AI-powered surfaces
Product descriptions are brief and functional but don't reflect first-hand expertise or unique insight. For example, the Acrylic Book Mark description is generic ("elevate your reading experience") and doesn't explain compatibility with sublimation processes, which materials work best with heat transfer, or real-world usage tips from the maker's perspective. The blog has only AI prompt guides — no crafting tutorials, material comparisons, or how-to guides that would attract organic traffic and earn AI citations.
The brand name "Blanks By Rhinestone Empire" is clear and distinctive. The store has a Facebook group, TikTok presence, and an About page — good signals. However, the About page content appears locked inside JS slideshow widgets making it invisible to crawlers. The Organization schema is incomplete (7 empty sameAs entries). No press mentions, industry awards, or third-party citations are linked from the site.
Key pages are crawlable with no noindex or nosnippet directives. The sitemap is present and well-structured. robots.txt correctly allows all key content pages. No accidental blocking of important URLs detected. The /blogs path returns a 404 which is a crawlability gap for the blog section.
The homepage has a good H1 ("Craft Supplies for Makers Who Mean Business") but it appears twice due to theme duplication. H2s are used well for subtitles. Product pages have a logical H1 (product name) → H2 (description summary) structure. No FAQ sections exist on product pages or collection pages, which is a missed opportunity for capturing long-tail question queries.
ProductGroup schema is implemented with variant offers, pricing, availability, SKUs, brand, and images. Organization and WebSite schemas are present. No AggregateRating schema despite having 700+ reviews. No FAQPage schema. GTIN/MPN fields are absent.
Most product images have descriptive alt text (e.g. "Turtle Paradise 4 Main Image", "Floral Mandala Product Mockup"). Some fall back to "Blanks By Rhinestone Empire" which is too generic. Good quality product imagery with mockup photos is a strong positive. No video content detected on product pages.
Collection pages and product descriptions don't yet naturally answer the related sub-questions a customer might have when researching sublimation supplies (e.g. "what temperature do I press at?", "is this blank compatible with an Epson EcoTank?"). The few blog posts don't cover beginner-to-advanced crafting journeys.
No Google Shopping tracking scripts or Merchant Center confirmation detected. No GA4 means no conversion data flowing into any Google property. This is especially critical given that ads are planned. Google's AI product recommendations rely on accurate Merchant Center product feeds.
This is where BBRE actually leads the pack. The robots.txt includes a reference to agents.md, a UCP/MCP endpoint is configured at /.well-known/ucp, and the llms.txt has detailed instructions for AI shopping agents. The DOM structure is clean and interactive elements are labelled. The add-to-cart flow is functional via programmatic interaction.
| Action | Difficulty | Impact |
|---|---|---|
| Add first-hand expertise to product descriptions — explain WHY materials were chosen, HOW they perform, WHAT makes them different | Medium | High |
| Write 2–3 in-depth crafting blog posts (sublimation beginner guide, glitter types comparison, tumbler pressing guide) | Medium | High |
| Fix About page — ensure brand story is plain HTML text, not just slideshow images | Easy | Medium |
| Enable Judge.me AggregateRating schema to activate star ratings in search results | Easy | Medium |
| Connect Google Merchant Center for free product listings and AI Shopping eligibility | Easy | High |
| Add FAQ sections to top 10 product pages covering the most common customer questions | Medium | Medium |
| Populate Organization sameAs with TikTok, Instagram, and other active social profiles | Easy | Low |
Conversion funnel assessment based on live session observations
| Check | Status | Note |
|---|---|---|
| Clear hero value proposition | ✅ Pass | "Craft Supplies for Makers Who Mean Business" — concise and targeted |
| Hero CTA visible above fold | ✅ Pass | Shop CTAs present in the hero section |
| Hero loads fast on mobile | ❌ Fail | 7MB GIF will delay hero render by 3–6 seconds on mobile |
| Trust signals visible (reviews, badges) | ✅ Pass | Review section visible on homepage with 700+ reviews |
| Navigation is clear and findable | ⚠️ Partial | Nav uses search-type URLs; could use proper collection links for clarity |
| TikTok Live integration | ✅ Excellent | Dedicated collection + announcement bar — strong community signal |
| Check | Status | Note |
|---|---|---|
| Search returns relevant results | ✅ Pass | 18,251 results for "sublimation" — comprehensive coverage |
| Collection page has filters & sort | ✅ Pass | Filters and sort detected on /collections/all |
| Product descriptions are persuasive | ⚠️ Partial | Descriptions are present but mostly functional, not emotionally persuasive or expertise-led |
| Product images are high quality with mockups | ✅ Pass | Mockup images present — lifestyle and product views visible |
| Social proof on product pages | ✅ Pass | Judge.me reviews visible with star rating and review count |
| Volume discount / tiered pricing visible | ❌ Fail | Pack options exist (single / pack of 10 / pack of 20) but no savings messaging shown |
| Related / cross-sell products on PDP | ⚠️ Partial | "Related Products" section present but no "Frequently Bought Together" app |
| Urgency or scarcity signals | ❌ Fail | No stock countdown, "X left in stock," or limited-time messaging detected |
| Check | Status | Note |
|---|---|---|
| Free shipping bar / progress indicator | ❌ Fail | No free shipping bar visible in the cart |
| Cart upsell / cross-sell offers | ❌ Fail | No upsell widgets detected in the cart — AOV opportunity left on the table |
| Multiple payment methods at checkout | ✅ Excellent | Afterpay, Zip, Klarna, PayPal, Google Pay, Shop Pay all available — best-in-class |
| Guest checkout available | ⚠️ Check | Ensure accounts are set to "optional" in Shopify settings to reduce friction |
| Checkout trust badges | ❌ Fail | No security badges visible in the checkout header |
| Cart note field available | ✅ Pass | Cart note present — useful for custom order instructions |
| Check | Status | Note |
|---|---|---|
| Email marketing platform connected | ✅ Pass | Klaviyo is installed — ensure abandoned cart and post-purchase flows are active |
| Review request automation | ✅ Pass | Judge.me installed — configure automated post-delivery review requests |
| Wishlist feature | ✅ Pass | Wishlist page detected at /pages/wishlist |
| Loyalty / rewards program | ❌ Missing | No loyalty app detected. A points program would suit the repeat-customer crafting audience very well. |
| Back-in-stock notifications | ✅ Pass | Back In Stock Notification widget detected in accessibility tree |
Detected from network requests, page source, and JavaScript analysis during the live session
| App | Purpose | Perf Impact | Est. Monthly Cost (AUD) | Verdict | Savings if Removed |
|---|---|---|---|---|---|
| Klaviyo | Email & SMS marketing | 🟡 Medium (6+ JS bundles) | $30–$150 depending on list size | Keep | — |
| Judge.me | Product reviews & UGC | 🟢 Low | $0 (Free) or ~$23 (Awesome) | Keep | — |
| Drip Apps: Build a Gang Sheet | Customer gang sheet builder for DTF prints | 🔴 High (404 errors on every page load) | Revenue share (~5% per sale) | Fix Config | Reduces failed network requests if reconfigured |
| Shopify Inbox | Customer live chat | 🟡 Medium (264 KB JS) | $0 (Free) | Keep | — |
| Facebook Pixel | Ad retargeting & conversion tracking | 🟡 Medium (98 KB) | $0 (Free) | Keep | — |
| TikTok Pixel | TikTok ad tracking | 🟢 Low | $0 (Free) | Keep | — |
| Afterpay | BNPL payments | 🟢 Low | $0 (Free, revenue share) | Keep | — |
| Zip / ZipMoney | BNPL payments | 🟢 Low | $0 (Free, revenue share) | Keep | — |
| Klarna | BNPL payments | 🟢 Low | $0 (Free, revenue share) | Keep | — |
| Google Analytics 4 | Analytics & conversion tracking | 🟢 Minimal | $0 (Free) | Missing — Install Now | Cost of not having: inability to track ad ROI |
| Cart Upsell App (missing) | Cart AOV boosting | 🟢 Low | $15–$30/month | Not Installed — Recommend | Potential AOV lift of 10–20% |
| Loyalty / Rewards App (missing) | Repeat purchase & retention | 🟢 Low | $0–$50/month (Smile.io, Rivo) | Not Installed — Recommend | Potential repeat purchase lift |
No apps are recommended for outright removal — the current stack is lean. The Drip Apps Gang Sheet Builder config error needs immediate attention as it is firing failed network requests on every page load. The missing GA4 and Merchant Center are zero-cost installs that unlock critical revenue data. Adding a cart upsell app (~$23–45 AUD/month) is the highest-ROI new investment.
loading="lazy" correctly. This is a solid default that reduces initial page load time.
X-Frame-Options: ALLOW-FROM which is deprecated and generating browser console errors. Update to Content-Security-Policy: frame-ancestors 'self'. This may need to be adjusted in the Shopify theme's HTTP header settings or through a custom app proxy.
Prioritised action plan based on impact, effort, and your stated goal of launching paid ads
Use Shopify's native Google & YouTube channel to connect GA4 and Merchant Center in one go. This is a prerequisite for any Google Ads campaign. Without it, you won't know which products, keywords, or campaigns are generating revenue. Also activates free Google Shopping product listings immediately.
Convert both the desktop (1.7 MB) and mobile (7.2 MB) hero GIFs to MP4 with autoplay muted loop playsinline. Use FFmpeg or a free online tool. Target: under 400 KB desktop, under 800 KB mobile. This will have the biggest single impact on mobile conversion rates and Core Web Vitals.
Go to Apps > Drip Apps: Build a Gang Sheet in your Shopify admin and check the configuration. The /apps/gsb/config endpoint is returning 404 on every page load. Contact Drip Apps support if the config can't be found. This is likely breaking the gang sheet ordering experience for customers and is adding failed network requests to every page.
Add a redirect from /blogs to /blogs/bbre-tribe-ai-prompts in Shopify Navigation > URL Redirects. While there, update your theme's Organisation schema sameAs values to include your TikTok and Instagram URLs. Both are 5-minute tasks.
In your Judge.me settings, ensure "Rich Snippets" and "AggregateRating schema" are enabled. This allows Google to show star ratings next to your product listings in organic search — a quick win that improves CTR with no extra work.
Install Candy Rack, ReConvert, or Upsell & Cross Sell by Selleasy. Configure it to suggest complementary items in the cart (e.g. "Add glitter for $4.90" when a tumbler blank is in the cart). Enable the free shipping progress bar — even a $5 threshold difference motivates customers to add one more item.
Pick your top 20 best-selling products and rewrite their descriptions with first-hand expertise: what press temperature, what ink type, what the protective layer is for, which type of maker this is best for. This directly improves both conversion rate and GEO visibility. Fix the "proctective" typo in the Acrylic Book Mark description as a quick start.
Work with your theme developer (or the Insiteful team if they built the theme) to replace duplicated DOM sections with a single responsive section using CSS breakpoints. This is a clean-up task that improves SEO signal clarity and reduces page DOM size.
Update the main navigation so items like "sublimation prints", "tumblers", and "gang sheet" link to their actual collection pages (/collections/sublimation-prints etc.) rather than search-type URLs. This passes proper SEO link equity to your category pages and makes them more crawlable.
Add a section to your About page with plain HTML text covering: who you are, how BBRE started, what makes your sublimation prints different (in-house printing), your community (TikTok lives, Facebook group), and the AU/NZ maker focus. This helps search engines and AI systems identify and cite your brand as an authority in the crafting supplier space.
Write beginner-friendly guides: "How to sublimate on acrylic blanks", "Best sublimation paper for Epson EcoTank", "Tumbler crafting starter kit checklist", "How to use gang sheets for DTF printing". These posts attract high-intent organic traffic, build topical authority, and are the type of content AI Overviews will cite when answering crafting questions.
Install Smile.io or Rivo and create a points system — earn points for purchases, reviews, social shares, and TikTok tags. The crafting audience is highly community-driven and loyalty programmes suit repeat-purchase customers particularly well. This also reduces reliance on discounts.
Once GA4 and Merchant Center are connected, configure conversion events (purchase, add-to-cart) in Google Ads before spending a dollar on paid campaigns. Start with Performance Max campaigns using your product feed. The sublimation print and blank tumbler niches have clear buyer intent keywords that should perform well in Shopping ads.
Add a collapsible FAQ section to your top 10 product pages answering the most common pre-purchase questions. This reduces customer service load, improves conversion by addressing objections on the page, and is the type of structured Q&A content that Google's AI Overviews frequently cites in crafting-related searches.
This audit was generated by 
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© 2026 Conversion Guard. All findings are based on a live automated browser session conducted on 20 May 2026.